The Content Marketing AltMBA


Starting in content marketing can be confusing.

It took me nine months to find my voice. And I still get that random “what did you mean here?” comment from my editor. Bertha-Bella and I started Not Enough Writers to give beginner African content marketers a safe space to find their feet in content marketing.

And while that’s been amazing. I have probably gotten over 100 emails in the past year asking me the same question, “Dozie, how do I start out in content marketing?”

I hope the Content Marketing AltMBA answers that question for any beginner content marketer and writer.

This ebook is a curation of evergreen lessons from industry leaders on the following topics:

  • Content strategy
  • Content writing
  • Pitching
  • Distribution
  • Customer research
  • Product-led storytelling

Keyede Erinfolami, a freelance SEO writer, puts it best, “You know how they say it takes a village to raise a kid? Well, hi kid. Here’s your village. The Content Marketing AltMBA is chock-full of useful insights, tips, tricks from renowned industry folk who have walked their talk. If you’re a newbie content marketer who doesn’t want to waste time on trial and error, the Content Marketing AltMBA is for you.”

Read it here 👇🏾


The Content Marketing AltMBA is something I wish I had when I started as a freelancer writing from Lagos in 2019.

If you know someone who’ll find this valuable, please don’t hesitate to share this ebook with them.

Thankful to Noelina Rissman, Ross Simmonds, Daisy-ree Quaker, Erin Balsa, Michaela Mendes, and Victor Eduoh for contributing to this ebook.


If you want to dive more into some of the concepts here, you can book a discovery call with Noelina Rissman to pick her brain. Erin Balsa also has an advanced course on creating money-spinning research reports if that’s a skill set you would love to build.

Are you interested in content distribution? Ross Simmond has this fantastic free resource of 100 content distribution ideas. He also deep dives into using Slack communities and Facebook groups to amp up your content distribution efforts.

Victor Eduoh also has this in-depth guide to product-led storytelling for SaaS. It’s a great read.

Here’s Bertha-Bella Agoha, my co-founder at Not Enough Writers on the Content Marketing AltMBA:

“You’re probably thinking that this isn’t for you because you are a total newbie at content marketing. Nope! This is perfect for everyone. Including beginners who need an uncomplicated step-by-step guide. What I loved most about the ebook was how organized and progressive it was. It made my ‘content marketing’ life easier. And sometimes I catch myself going back to it like a handbook.”

Nuff said!

Get The Content Marketing AltMBA ebook 👇🏾